“Accessibility” is the inclusive practice of designing so people with disabilities can engage equitably. According to Census Bureau data, nearly 30 percent of people in the United States and about one in six worldwide have a disability” [1]
“In reality, however, accessibility is often simple and can be integrated seamlessly into the existing product without sacrificing the integrity of what it was originally designed to do. For example, a simple tactile marking could make the product accessible for someone with low vision, while an easy-grip surface could make the world of difference for someone with dexterity issues.
Thankfully accessibility seems to be on the radar a lot more these days. Major brands are starting to recognize the importance of inclusion for people with disabilities and are looking at the ways that packaging and product design can be altered in favor of disabled consumers.” [2]
“Making sure a brand is accessible is about making sure that everyone can access and enjoy the brand, it’s products and services in the fullest way possible. It’s about finding those barriers to entry and breaking them down.” [3]
Check out how some of these major brands are taking accessibility into their own hands and creating a more inclusive world!
List of adaptative and accessible Brands:
https://www.qvc.com/adaptive-and-accessible/brandsaz.N-u7d4pe.html
“There’s still a long way to go because many products and services are still not inclusive of people with disabilities. Brands have the opportunity – even the responsibility – to ensure that people with disabilities aren’t left out, that they have equal access to all that life/society has to offer.” [6]
Resources
[1] https://brand.umich.edu/design-resources/accessibility/
[2] https://accessnow.com/blog/brands-advocating-for-accessible-packaging/
[3] https://studionoel.co.uk/top-5-brands-embracing-accessibility
[5] https://www.buzzfeed.com/kasimkabbara/inclusive-brands-practice-what-they-preach
[6] https://www.bavgroup.com/brands-culture/power-brands-champion-accessibility